In Part I, students use the Carbon Accounting methodology to estimate and compare carbon footprints of thermal vs. electric cars.
Based on these figures, students set business objectives for 5 years: first as Head of Sales, then as Head of Sustainability.
Session 7 ends with a focus on “Business & Climate Antagonisms”, listing business model mechanisms where business & climate priorities conflict directly.
Mechanism business model priorities business & climate are in conflicts. how to overcome them ?
Most business models create a proportional relation between revenue generation and CO2 emissions:
2019 emissions: 43 Gt CO2. At this rate, the Remaining Carbon Budget (RCB) will be gone in
Assets can be both very profitable and completely incompatible with the Paris Agreement. Ex: oil rings, investments have been made, oil is ready to be extracted and markets ready to buy it.
Staying below +2°C means stopping the exploitation of many profitable assets so losing rents, suffering a massive deadweight loss of cash invested: an economic heresy.
BNP Paribas, Société Générale, Crédit Agricole and Natixis owns enormous assets in fossil fuel industries and keep investing massively.
Developing ecological products & offers while maintaining strategies of volume leads to increasing emissions !!
Is the launch of a new ecological offer a mean to: